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We are delighted to inform you that within DAYS of the Nestlé Christmas
campaign launch, we have learnt that 4 finger Kit Kats will be FAIRTRADE in
the UK as of January 2010.
This is fantastic news!
The question now is WHY only 4 fingered kit kats? Why only the UK?
We understand it's hard to make all products traffik free overnight but we
sincerely hope this is not just a token gesture. We want to enjoy all chocolate
without the bitter aftertaste so the campaign continues! As our CEO Ruth says
'the worst thing we can do is think that this is enough! The industry needs to
know that we will not stop until every bar in every shop is traffik free!'
When Cadbury announced their fair trade Dairy Milk was only available in the
UK, campaigners over the world said... 'What about us!' Remember that message and
ask Nestlé the same question as part of the Christmas campaign
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