PRESS RELEASES
STOP THE TRAFFIK WINS NEW MEDIA AWARD
Winner: Advocacy Award, New Stateman New Media Awards 2007
STOP THE TRAFFIK was recognised for its innovative use of new media at the New Stateman’s New Media Awards 2007, held in Westminster Abbey College Gardens on 24th July.
The global anti-trafficking coalition beat both Intelligent Giving and Oxfam to win the Advocacy Award category, recognized as the organization "that has most effectively influenced opinions and behaviour through the use of new media technology."
STOP THE TRAFFIK works to expose the little-known trade of people trafficking and encourage governments worldwide to take action.
The New Statesman Awards aim to recognise organisations that both realise the potential of new media technology and have the commitment and stamina to effectively execute their ideas.
The STOP THE TRAFFIK website has been used to educate and advocate on the subject of people trafficking, drawing together a coalition of members around the world which now numbers more than 800 groups in 50 countries. To facilitate this global growth, parts of the site have been translated into 20 languages, from widely spoken tongues like Chinese and Russian, to less widely spoken languages of Khmer, Igbo and Lithuanian.
STOP THE TRAFFIK also uses new media to provide downloadable films and resources, as well as running Myspace and Face Book links and viral films seeded on the web.
A New Statesman spokesperson paid tribute to the effectiveness of STOP THE TRAFFIK’s use of new media:
"This award goes to the individual or organization that has most effectively influenced opinions and behavior through the use of new media technology. STOP THE TRAFFIK, is a global coalition of over 800 organisations, working together to fight against people trafficking; by raising awareness on a subject that is little known or understood.It aims to expose people trafficking, lead governments to action and unlock freedom.
The collation’s determination to succeed is clearly visible on line, where pages of its website have translated into 20 languages, from widely spoken languages like Chinese and Russian to the less widely spoken languages of Khmer, Igbo and Lithuanian. The clear design and excellent information architecture of this site enable visitors to quickly get to grips with the subject matter and how it is affecting people across the globe, as well as discover how they can make a difference.
In addition to a traditional web presence STOP THE TRAFFIK has set up a Myspace area, created viral videos, put together downloadable Powerpoint presentations for businesses and made available to download many other campaign resources. The judges throught the site was very well thought out and an excellent example of how to use digital media as a tool for advocacy, campaigning and education."
Examples of STOP THE TRAFFIK’s award-winning use of new media can be found here:
Web site: www.stopthetraffik.org
Myspace: www.myspace.com/stopthetraffik
Chocolate campaign: www.stopthetraffik.org/chocolatecampaign
Viral Film link: 5x5m.com/files/stop_the_traffik
For more information on STOP THE TRAFFIK call:
Ruth Dearnley
020 7921 4253 or 07795 606 708
ruth.dearnley@stopthetraffik.org
www.stopthetraffik.org
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