This week STOP THE TRAFFIK launched a targeted campaign across Facebook and Instagram to raise awareness about sexual and labour exploitation in the Croydon area in South London, UK.
Our intelligence-led model
STT’s model has been developed over 15 years as we evolved to become a prevention innovator, utilising the power of technology. The model has revolutionised the collection, analysis and sharing of intelligence, which is stored in our secure database.
We work globally and locally to build partnerships with businesses, financial services organisations, law enforcement agencies and civil society to raise awareness to and ultimately stop human trafficking.
Our targeted, awareness-raising social media campaigns aim to deliver crucial information to communities and signpost individuals to local organisations for help and support. We work with local organisations to ensure communication is locally and culturally relevant as possible.
We are running a week long digital campaign in Croydon, South London targeting the English, Romanian, Albanian, Vietnamese and Polish speaking communities to raise awareness of labour exploitation and sexual exploitation in the area. The campaign video posts translated into local languages on Instagram and Facebook direct individuals to local organisations in Croydon for help and support. We hope to help those that may be vulnerable and at risk by providing information on exploitation and where they can get support.
Our model thrives through our systemic approach. Our locally led and globally connected campaigns have a lot to gain from partners on the ground across different sectors. We partnered with Barclays Bank, Croydon Community Against Trafficking (CCAT), the National Crime Agency, GLAA, Family Justice Centre, Croydon Council, Rape Crisis South London, Love146, Shpresa Programme, East European Resource Centre, Lily Trust and Vietnamese Mental Health Services.