15.01.2019

6 Steps to Planning a Fundraising Event

One of the best ways you can make a difference is by giving your time. STOP THE TRAFFIK supporters across the globe host fundraising events every year to help support our fight against Human Trafficking. Here are 6 steps to planning a successful fundraising event:

1. Ask for help from friends and family

Planning a large-scale event can be challenging. Getting help from friends and family throughout its planning and execution can make the event less tiring and more enjoyable for everyone involved.

2. Choose a theme and venue

When we think of charity events, we often envision elegant, black-tie dinners. However, if you don’t have a big budget or would rather do something more low-key you can still host a great event if you think creatively – do you have friends who are comedians, know any opera singers or know anyone else with musical talent? Why not host a music night in your local pub with friends and family?

There are thousands of themes to consider for your event. Whatever your choice, you’ll want to pick a theme early in the planning process and stick with it. After making that important decision, you’ll need to consider venue options. Do your research early as many popular venues, especially those that host musical entertainment, book out months in advance. If you are considering a smaller scale event, a house with a large living-room is always an option.

3. Set a goal

Keep in mind that any amount you raise to help fight human trafficking is money we did not have before your efforts. All donations are gratefully appreciated, but it’s a good idea to have a fundraising goal in mind so you’ll have somewhere to aim.

4. Pick your audience

Another important step in any event planning is to define your audience and take appropriate steps to produce marketing materials with that audience subset in mind. If you don’t have marketing experience, that’s no problem – ask someone to help who does or simply create a Facebook event and ask your friends to invite their friends!

5. Develop a plan

Even if you don’t think you need an event plan, create one anyway. Map everything out, from the schedule to the shopping list. A plan will help you and any potential helpers you have to divide responsibilities and effectively spend your time planning for the day of the charity event.

6. Have fun!

The final and possibly most important step is to make sure you have fun. Raising money for a worthwhile cause is a great thing to do, but it should also be an enjoyable experience. Try to avoid obsessing too much over small details and try to have a good time. If you’re having fun it’s likely your guests are too!

 

Good luck.


Guest blog submission by Karoline Gore

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