The MRS Awards aim to highlight research’s ability to drive innovation, inspire change, and deliver results that make a clear statement about our existence and the strength with which we can emerge from crisis. In these challenging times, it’s important to remind business, government and society of the importance of research, and so being acknowledged for the vital work we are doing is something we are hugely grateful for.
Both awards were for the fantastic work done on our Lithuanian Communities campaign, completed in partnership with Humankind Research. The campaign used the power of technology to target Lithuanian communities at risk of labour exploitation in both Lithuania and the UK. It reached over 500,000 people, characterising exploitation and signposting those in vulnerable situations to trusted partners on the ground. 31% of people who saw our campaign in Lithuania said they would behave differently in a potential trafficking situation in the future as a direct result of our campaign.
Awarded jointly with Humankind Research for engaging an extremely hard to reach audience.
Awarded jointly with Humankind Research for ‘the significant insights [we] gained into the myriad forms of exploitation involved in migration from Lithuania to the UK’.
Many thanks to MRS for recognising the significance of our work – and to Humankind Research for working with us on such an important campaign. Read a full bilingual campaign report below.