Imagine a Future Campaign

This year, we launch our most ambitious and exciting campaign to date, as we encourage people to begin to imagine a future where human trafficking can be prevented before it happens.

Help us to imagine a future where human trafficking can be prevented

We are clear in our mission, and we have created a model that combines data, intelligence, collaboration and partnerships to achieve it – and it’s working.

To take our work to the next level and protect more people than ever from this exploitative crime, we need your help to imagine a world where:

  • survivors of human trafficking and exploitation are empowered to tell their own story
  • governments, financial institutions, businesses and NGOs collaborate and share data to create safer communities
  • people are not bought and sold

Last year, we reached over 5 million people around the world with our prevention campaigns. This year, we are aiming to double that.

During the last two years, we have launched campaigns responding to some of the most desperate situations around the world. Just some of our programmes have included preventing the sexual exploitation of women fleeing Ukraine, forced labour of young workers in the Philippines, workers’ rights abuses around the Qatar World Cup and the prevention of child exploitation in the UK.

Our work is always live and desperately needed. We are currently responding to the horrifying earthquakes in Türkiye and Syria. The first phase of this response has started in the provinces of Hatay, Kahramanmaraş and Gaziantep.



Our intelligence shows that children are the most at-risk group in the region following the earthquake and so this initial phase will target 13–18-year-old boys and girls through video content on META (Facebook and Instagram) in Turkish and Arabic languages. You can read more about the programme here.

We know from practical experience and intelligence involvement in Haiti (2010) and Nepal (2015) that there is a clear link between natural disasters and trafficking. Therefore, it’s more important than ever to make sure we are able to reach potentially vulnerable people with vital safety information.

We are also expanding our work in Ukraine as we share vital safety information with people who are fleeing the country. In addition, we have launched an online safety campaign aimed at parents and caregivers, helping them to spot the signs of child online grooming.

Traffickers thrive in the days, weeks, months and even years that follow conflict and disaster and so our response must be relentless and targeted.








Looking to the future, we are already building evidence-led responses around predictable and unpredictable events, protecting women, girls and children (who we know are disproportionately affected by trafficking), emphasising the role that survivor stories can play in preventing trafficking and, above all, building a strong network to support us in our goals.

Although our campaign invites people to imagine a future where change is possible, our impact demonstrates that we are starting to make that change, thanks to your support.

There are many ways you can help

Help us achieve our vision of a world where people are not bought and sold – here are some examples:

For more information on these initiatives, email [email protected]

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